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Showing posts from September, 2021

Why So Many Businesses

Having been a small business owner and consultant for twenty-plus years, I had the opportunity to learn from my own mistakes, as well as, seeing the business failings of others. I have learned that there are definitely reasons why a small business fails; why some are successful; and why certain types of people are more successful business owners and entrepreneurs. The good news is most successful small business owners had many failings before achieving a level of success, and the object of this article is to identify their (and my) mistakes. Lack of Capital When starting a business, an entrepreneur needs to first bring sufficient cash to the venture. I recommend a minimum 10% of the total funding amount to come from Owner's Equity, with 20% being optimum. Having a strong equity stake in the beginning of a Company's life makes acquiring the additional capital much easier and less expensive. Strong Owner's Equity shouldn't stop after a Company's start up stage. A C...

The Importance of Business Branding

To study a subject best, understand it thoroughly before you start." Anonymous. This is an excellent approach to business, especially at the beginning. Before you do anything, you must choose your branding, your identity. There are many elements that must be a part of the foundation of your business's branding. If you lay your foundation properly, you will begin the life of your business with a well-rounded, comprehensive, effective identity, and one that is sure to succeed. An effective way to attract customers to your business offerings is by having compelling content. Your content should go way beyond being well written. It should be exciting, fascinating, thought provoking, an engaging. Your branding is part of that story. Without it, your business doesn't have a true voice. You absolutely need a brand Every single business, no matter the size, needs a brand. Your brand is the voice of your business. It communicates to your customers and potential customers exactly...